I am Lisa Tan
Interdisciplinary Creative Director
Inspired by him. Defined by her.
Rolex’s 31mm Datejust timepiece is the counterpart to the men’s Oyster—designed for women but capturing the physical weight of a man’s watch with a feminine touch. Its unashamed masculinity is highly seductive to women, who find Rolex’s strength, power and associations with the Gent’s Club irresistible. The challenge lay in communicating substance, strength and the sexy side of confidence with a nod to the 31mm’s man-inspired roots.
Cellini Prince
This dress watch is known for its rectangular shape and elegant dials inspired by art deco style. Its movement is visible through the unique transparent case back. Concept exploration began with architectural elements from the 1920s and evolved into a more minimalistic presentation that focused on the timepiece's uniqueness.