I am Lisa Tan
Interdisciplinary Creative Director
Refresh Everything
The old Pepsi globe was refreshed to showcase the power of facial expressions and serve as the iconic representation of the emotions evoked by the Pepsi palette experience. A wild posting campaign of black-and-white portraits of people in various degrees of smiles show how much they enjoy drinking Pepsi. The campaign was the first step to bringing this iconic brand back to the forefront of pop culture.
