I am Lisa Tan

Inspired Living

Hogan, the younger, edgier cousin of Tod’s, one of Italy’s most iconic luxury fashion brands, wanted to elevate consumer’s perception of the brand to encompass an aspirational lifestyle-driven element. Its products cater towards an active lifestyle, from day to night and work to play. Casting KOL's from creative disciplines ranging from design, music to art helped communicate Hogan's broad appeal and versatility.