I am Lisa Tan
Interdisciplinary Creative Director
Live Well
GNC has been synonymous with healthy living through healthful products since 1935. In order to drive growth, GNC needed to extend its brand beyond its core market of sports nutrition and supplement users. The challenge lay in bringing the idea of health and wellness to a larger audience—the everyday consumer—by educating them that taking GNC products will help them to feel better, look better and live better.
By harnessing the power of healthy, beautiful faces that exude confidence and positivity for the brand campaign, consumers can believe that GNC is the right brand choice and one that is aspirational—fresh, simple, relevant communication that drives them to GNC stores to get more details.
'Live Well' campaign development
BLUR
Focusing on the youth generation's favorite activities, from dancing to music and skateboarding
ANTHEM
Strong bodies mean strong minds.
TRANSFORM
Action shots that communicate strength and success
BODY BEAUTIFUL
Celebrating the human form as a work of art
PROFILES
Featuring testimonials
GNC Store Renewal
The new GNC store design focused on four key challenges: establishing customer loyalty through building relationships and retail ritual; leveraging GNC's leadership role in the market; engaging the customer with interactive and entertaining store elements and expanding its customer base.
