I am Lisa Tan
Interdisciplinary Creative Director
BELieVE. Trust Your Instincts.
Belvedere, known as the world's first super-premium vodka, wanted to expand its appeal to a broader audience. The inspiration came from the energy and alluring nightlife found in vibrant international locales like NYC, Hong Kong, London and Paris. Belvedere City sets the stage, creates a world and defines a style that captures the desire to experience something new.
Known to insiders as 'Belve', the end result was a campaign made up of a loose group of stylish people who share a wild streak and an indefinable "something" in common.
